INEOS Appoints Man City Director
Manchester United Bolster Backroom Staff with Sam Erith’s Permanent Role
Manchester United have solidified their evolving football structure by officially naming Sam Erith as their permanent Director of Performance.
As first reported by Mike Keegan of the Daily Mail, this move marks another strategic decision in INEOS’s sweeping reorganization of the club’s sporting operations.
Erith originally arrived at United on a temporary basis in September 2024, taking charge of the club’s performance and sports science programs.
His impact during this short tenure clearly won over the new leadership, securing him a permanent position.
A respected figure in sports science, Erith boasts over a decade of experience at Manchester City, where he served as Head of Sport Science before advancing to Head of Human Performance for the City Football Group.
He has also worked with Tottenham Hotspur and contributed as a performance consultant for England’s national team.
Before joining United, he held the role of Senior Vice President of Player Performance and Science Lead at Madison Square Garden Sports in New York, supporting top-tier NBA and NHL teams such as the New York Knicks and Rangers.
This hiring reflects INEOS’s commitment to establishing a world-class infrastructure at Manchester United, with a focus on minimizing injuries, improving player fitness, and boosting overall team performance.
Erith’s diverse expertise across multiple sports makes him a pivotal figure in driving a modern, data-led approach to player development and well-being.
Reports suggest that new sporting director Jason Wilcox played a key role in bringing Erith to the club, demonstrating the collaborative dynamic within United’s restructured leadership.
With Wilcox and Erith now in key positions, the club is clearly embracing a science-backed, comprehensive strategy—a notable shift from past approaches.
Erith’s permanent appointment is just one of several anticipated changes as INEOS continues to reshape Manchester United, underscoring their ambition to restore the club to the top of English and European football through strategic planning and top-tier expertise.
