Excl: Manchester United have reportedly been in talks with data-driven consultancy firm 21st Club, which is headed by two former Liverpool transfer chiefs

A recent exclusive report has revealed that Manchester United have been in talks with a data consultancy firm headed by two transfer experts who played key roles in Liverpool’s signing of Mo Salah, Sadio Mane, and Andrew Robertson.

The company, called 21st Club, is headed by Michael Edwards and Dave Fallows, who were the transfer masterminds behind Liverpool’s recent success.

If United were to bring them on board, it would represent a significant shift in their approach to recruitment. Edwards and Fallows are known for their reliance on data and analytics in identifying and signing players, which could help United to close the gap with their rivals.

If United were to sign on the dotted line with 21st Club, it would represent a shift in their transfer strategy, which has often been criticized for its inefficiency and lack of direction.

Sir Jim Ratcliffe’s takeover of the club provides an opportunity for a fresh start.

This approach could be a game-changer for United, who have struggled to compete with Liverpool and Manchester City in recent years.

While Liverpool have had great success with this model, other clubs such as Everton and AC Milan have failed to replicate their success. Nevertheless, it is an interesting development that could mark a shift in the way United do business.

There are a few factors that could determine the success of this approach at United.

Firstly, the club will need to give the new recruiters the time and resources to implement their strategy.

Secondly, they will need to ensure that they have the right infrastructure in place to support the process, including a robust scouting network and a modern data analytics system.

Finally, they will need to be patient and give the new approach time to be well established.